Together we can accelerate plastic recycling

Upcycle plastic at scale? Together we can make it happen

BlueAlp’s revolutionary technology upcycles any plastic waste into a valuable new feedstock, reducing our dependence on virgin oil and new oil extraction. The patented BlueAlp slow cracking process guarantees the highest possible pyrolysis oil quality in combination with low energy use. Patented BlueAlp technology is the only chemical recycling technology that can do this. Talk to us about plastic-to-oil recycling and how you can be part of the plastic circularity transition.

Accelerating the solution

As a company and as innovators, our mission is to dramatically accelerate the amount of plastic that is recycled, upcycled and otherwise given a second, third, fourth and even infinite life. With a technology solution that is both proven and quick to scale, our goal now is to go far and go fast. Our ambition is to annually upcycle 1 million tons of plastic waste by 2025.

Best technology

  • Continious process, accepts mixed plastic waste, including PVC
  • Patented ‘slow-cracking’ process
  • Scalable

Established track record

  • Designed to the highest industry standards
  • Operational experience since 2014
  • Operating at commercial scale since 2020

Highest client value

  • BlueAlp’s remuneration is depending on customer success
  • Minimal downtime
  • Highest oil quality
  • Feedstock and plant optimalization services for continious efficiency improvement

Choose your delivery model

  • BlueAlp is end-to-end responsible, providing the technology and building the plant in our workshop
  • BlueAlp as licensor, providing a basic engineering package & services that enables you to select your EPCM to build the plant

Advanced plastic upcycling

Chemical recycling technologies that upcycle old plastic into a new and valuable feedstock are increasingly viewed as the gamechanger in the drive to decarbonize the way we live and move to a more sustainable and circular model. Chemical upcycling builds out mechanical recycling in a number of ways because it can be used to process not only more types of plastic, but older and dirtier plastic, too. Read about advanced upcycling and BlueAlp plastic circularity technology

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About BlueAlp

BlueAlp’s roots go back to the early 2000s and a chance conversation and a business trip. Read the story behind how we began.

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BlueAlp milestones in
accelerating plastic recycling


Shell invests in plastic waste-to-chemicals technology company BlueAlp.

Shell invests in plastic waste-to-chemicals technology company BlueAlp. The investment will help deliver Shell’s ambition to recycle 1 million tonnes of plastic waste a year in its global chemicals plants by 2025 BlueAlp technology will support early use of pyrolysis oil in Shell’s European and Asian facilities Shell to deploy its proprietary technology to up grade pyrolysis oil purity The Hague − Shell Ventures BV and BlueAlp Holding BV today announced a strategic partnership to develop, scaleand deploy BlueAlp’s plastic…

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Jack Eggels – Co-CEO

Jack aims to bring his wide experience and business leadership from Shell to BlueAlp. As one of two Co-CEOs, Jack is responsible for engineering and production, technology development, projects and organization.

After completing a master’s degree at Eindhoven University and a PhD at Delft university, Jack joined Shell in 1993 at their R&D center in Amsterdam. He stayed with Shell for 27 years in various international and board roles prior to joining BlueAlp in 2021.

Valentijn de Neve – Co-CEO

Valentijn is a strategic thinker who wants to make a difference and is passionate about circularity. As Co-CEO of BlueAlp, he is responsible for strategy, finance and legal, commercial partnerships and marketing and intellectual property.

Valentijn has a master’s in Finance and International Economics & Business. Before joining BlueAlp, his career included working as a strategy consultant at Bain & Company and holding various roles within Shell, in the energy and chemicals sector.

Chris van der Ree – CTO

Chris is a chemical engineer and the founder of BlueAlp. As CTO, he is leading the way accelerating plastic recycling. He has long experience in the oil & energy industry and is an expert in de-bottlenecking, chemical engineering and process engineering.

Chris believes that we hold the world in loan for the generations to come, and that global energy and plastics production can be and will be based entirely on renewable energy.

Bob van de Gender – Director Strategy & Business Development

Entrepreneurial, internationally experienced B2B business manager with strong cultural awareness. Background in chemical engineering and business administration.

Results-driven and energetic, builds and maintains profitable relationships with customers in a global setting strategically strong and enjoys working in a multicultural environment.

Lodewijk Liebrecht – Director Engineering & Production

Lodewijk is responsible for the engineering, procurement and production of the BlueAlp plastic-to-chemicals installations.

After gaining a master’s in chemical engineering, Lodewijk spent 15 years in technical and commercial roles at DSM’s Resins and Acrylonitrile businesses and its successor AnQore. This included being responsible for the design and startup of several brownfield installations. He also helped to improve the business’s organizational supply chain capabilities, resulting in a score of nine out of ten customer surveys. He also took a leading role in successful turnarounds as supply chain manager, purchasing director and plant manager.

Rik Goldsmits – Director Technology Development & IP

Rik is responsible for BlueAlp’s technology development team, which is focused on creating the next generations of BlueAlp Technology.

He has been involved with BlueAlp for many years. He was responsible for the development, engineering, construction and operation of BlueAlp’s plastic-to-chemicals (PTC) pilot plant in Sihlbrugg, Switzerland, and for starting up the PTC proof of concept plant at RenaSci, Ostend, Belgium. He has a bachelor’s degree in Chemical Engineering from Fontys University of Applied Sciences Eindhoven and has held several international leadership roles in China and elsewhere within Petrogas.

Bas van Herpen – HR Manager

Bas has more than 20 years of HR experience, gained in technical environments, both in the workshop and as in the office.

Before joining BlueAlp, he spent a long spell in HR in the construction department of Ballast Nedam, where he became head of HR in 2007, and subsequently he was HR manager at Petrogas.

Lars Braams – General counsel

Lars is an expert in intellectual property and has extensive experience in the legal industry, both in-house and in private practice. “Registered at the Dutch bar as attorney (advocaat) since 2015”

At BlueAlp, he oversees and identifies legal issues across the company, while also having a strong focus on IP and technology related matters. He is a flexible team player with a creative solution-based approach.

Mathijs Meijs – Manager Projects & Operations

Mathijs is responsible for BlueAlp projects and operations that support the optimization of existing plastic-to-chemicals installations and the realization of new ones.

Following a master’s in civil engineering, Mathijs has spent over 15 years working as a project manager and director at companies including Petrogas and BlueAlp. His personal driver is to play a part in solving environmental challenges, such as accelerating plastics recycling. He is a team player and strong analytical thinker.

Mark de Haas – Quality & Control (QC) Manager

Mark is responsible for quality and control within BlueAlp – specifically, the quality of the mechanical construction – and has over 30 years of QA and QC experience in the petrochemical industry.

Before joining us in 2018, Mark was QA Manager/Purchasing Manager and SHE coordinator at Oostendorp Apparatenbouw BV in Tiel, the Netherlands, where he spent 14 years. There, he was responsible for upgrading the quality of the QC Department and achieving and maintaining company certificates.

Petri Verhoeven – Finance Manager

Our finance head, Petri has a keen eye for detail and a to-the-point approach that enables her to both motivate those around her and maintain a rigorous overview.

Petri has a master’s degree in Accounting from NIVRA Nyenrode School of Accounting and  before joining us, she worked in auditing at PwC and held finance roles at DSM and ASML, among other companies.

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